In our increasingly diverse and sensory world, ensuring accessibility for everyone is now a moral obligation. Therefore, the importance of signage in providing information, direction, and communication for all becomes more apparent. In this post, we will briefly examine best practices for creating accessible signage and touch on a few important points on how to foster inclusivity and equal access. But first, what does accessibility mean in the context of signage design?
Accessible signage goes beyond aesthetics; it’s about making information available to everyone, including individuals with disabilities. This includes any form of impairment, ranging from hearing, visual, mobility, or cognitive impairments. By catering to the needs of people with these impairments, any company or organization embodies the values of inclusivity and respect for all.
Fonts and Placement
Irrespective of your brand elements, the headings, sub-headings, and body of texts on your signage should be clear and the fonts legible. This not only benefits individuals with visual impairments but also makes information easier to grasp at a glance for individuals without any disability. The placement of signage needs to be thoughtfully considered too. Those in wheelchairs might not be able to consume the information if it’s poorly placed well above eye level and a script-style font has been used. The same applies to those who are vision impaired and asked to navigate your building or facility.
High Contrast Colors
It is hard (and sometimes impossible) for individuals with vision impairment or colour blindness to discern between certain colour ranges. This is a good reason why colour contrast is vital in your signage design. Chose complementing combinations like dark text on a light background or vice versa.
Pictograms and Icons
A picture speaks a thousand words, this principle also works for signage design. Incorporating universally recognizable symbols can significantly enhance accessibility. Pictograms can transcend language barriers, helping individuals with cognitive disabilities to comprehend the information signage should inform.
Braille is a tactile writing system that empowers those with visual impairments to read through touch. Introducing Braille alongside visual text on your signage reflects your commitment to ensuring that information is accessible to everyone, regardless of their abilities or disabilities.
Another approach to reach completely visually impaired individuals is through audio signage. Audio cues and instructions can guide them effectively through a space. Audio cues can also be incorporated alongside visual text on your signage. At SignManager, we are experts in built environment sign design and this knowledge forms comprehensive brand manuals that give you a diverse family of signs and branded assets to suit all stakeholders.
Creating accessible signage is an investment in an inclusive society, reflecting our collective commitment to embracing diversity. It showcases your thoughtfulness as a brand. As a forward-thinking signage company, SignManager is at the forefront of developing innovative solutions that merge technology and accessibility, reflecting our dedication to serving diverse needs. Contact us for a brand manual or sign design consultation to ensure your network of signs suits the particular environment and all your potential stakeholders.